Web sites designed by Kev Woodward
0114 360 1004
Below, you can find a few of the web sites that I have built or worked on the SEO over the years, together with a brief case study of the design.
Words Worth Reading Ltd
Words Worth Reading Ltd initially approached me for search engine optimisation. The site now ranks on the first page of Google.co.uk for many of the target key words and phrases such as manuscript proofreading, dissertation proofreading and improve my CV.
Subsequently, I was asked to rebuild the whole site which was an e-shop based on templates from the web host. I was asked to maintain the exact appearance of the web site. So I did. On the technical side of things, the product range is relatively small so I used a flat-file database with a simple password protected on-line editor so that anyone in the company can update prices at any time. The same system is used to run the events section, book sales, links and their useful articles sections. The e-commerce is integrated with RBS Worldpay® using a Romancart® shopping cart and Protx® as the payment gateway.
Lisbon Treasure Hunt
The lisbon treasure hunt site was a small project, the site has just 2 pages, the home page and the contact page. On the contact page, I installed a contact form that is resistant to automated spam-bots sending the client a whole load of links to dodgy websites as well as preventing the use of the form for spamming others. The site is a fully responsive design as the client wants it to be fully accesible to all internet users. With the built-in SEO, it is currently rising through the ranks for its key search terms and, by the time you are reading this, may well be on the first page of searches with no further off-site SEO work.
Teamwork in The City
A change of emphasis from general corporate events and team building to focus on cheap but effective team building in London.
The brief for this one was to modernise the site and to match it with the new logo and the 'guys carrying the arrow' which the client has just had designed for his promotional literature. Some of the wording was supplied by the client but most of it was written by me. The client was very pleased ... "Many thanks for the re-construction and most important optimisation of www.awinningteam.co.uk web site, certainly a clean and crisp look, and what’s more the site is not a secret it can also be found on search engines as proven by a booked event within weeks of the site going live".
Cycleways UK Ltd
The Peak District Cyleways site developed from a clear idea of the functionality required. They wanted a site that was clean, contemporary, easy to navigate, fully search engine optimised and database driven with an interactive map at the heart. Initially, this map was to be based on Flash technology but that proved too expensive so I was comissioned to look at integrating the database with the Ordnance Survey online mapping system.
The site was a major project, built from the ground up, starting with the database requirements with bespoke php programming to deliver the pages and for the content management system since none of the proprietary systems were suited to their needs. The site uses css positioning and has been built with cross browser compatibility in mind.
Within two months from launch in 2011, the site was becoming established in Google and showing up on the front page of relevant searches without any other work on promotion. I have been commissioned to carry out a couple of hours work each month on SEO and general maintenance of the site and it is fast becoming a major site for cycling in the Peak District.
Luke Harrison Gardening Services
This is an example of our pay monthly web site option. The brief was very open, the client was not sure exactly what he wanted but realised that having a presence on the Internet was going to be beneficial. After choosing the design from a range of mock-ups he left the wording up to me.
Luke was also astute enough to realise that just having a web site was not good enough, and opted to add on monthly search engine work to the price of the site. Through a blend of strategic linking and article marketing, the site now appears on the front page of Google.co.uk for many terms related to his services. I was specifically asked to target Derby and the villages to the west of Derby as that is where his business is based. So now surfers looking for Luke's services such as fencing, decking, garden maintenance and so on in the region can find him on the Internet.
NOTE: As of 2013, Luke is no longer trading in the UK and the site is under redevelopment as a directory of east midlands gardening companies and suppliers.
The proprietor of Swallow Barn had a very clear idea of the functionality that she required but not the exact design.
An e-commerce site selling teas imported from China.
The client had a good idea of the functionality and asked for the design to be based on the product packaging. This was a redesign of an existing site so the content was largely there. As with the Words Worth Reading Ltd web site, the range of products is not extensive and so the site is run from a flat file database with the static pages are php which enables fast site-wide updates to be made. Payment integration is to Barclays ePDQ or PayPal (customers can choose) via a Tele-Pro shopping cart.
Niche dating site.
The site was installed as an 'out of the box' solution and has subsequently been modified by myself to include various new features. The existing template was modified to give the site a more professional appearance. At the same time, I re-coded the site so that it was a responsive design, thus enabling smartphone users to use the site more easily. I also installed and blog, optimised for search engine visibility. The articles on the blog normally hit the first page of Google for the desired search phrase within a few weeks of adding.
Thanks for visiting and I look forward to working with you on your affordable low cost web site and promoting it in the search engines.