How will I benefit from having a web site

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You probably found this page by searching for 'How will I benefit from having a web site' or 'how will having a website benefit me' or something like that. Here are some of the answers to that question.

Save costs.

Using email to communicate with customers is cheaper than a letter and usually cheaper than a fax or telephone call. It is easy to send email to 50 customers at the same time, no photocopying, no envelopes, no postage costs, delivery within a few minutes.

If you place your catalogue on line, your sales force and customers have immediate access to the information and any changes. By encouraging as many of your customers as possible to use the online version, you can save on mailing costs.

The longer your web site is online, the lower the cost per visitor - it is a very cost effective way of reaching large numbers of potential customers.

Permanent Advertising

Once your web site is on the internet, you will have a low cost permanent advert available at any hour of the day or night. You can add your web site address to all of your stationery and clients or potential clients can access your advertising at any time. This opens up the possibility of international trading to your business.

Raise your profile

A web site is not subject to normal business hours, it promotes and advertises your company to a local, national and international audience 24 hours a day, 7 days a week. The benefit to your company is the potential to generate additional business opportunities.

Having an Internet presence projects your company as a pro-active, dynamic, high tech, forward thinking, customer centred organisation.

Spread news of your new products or services world-wide, instantly.

Ease of contact and customer support

By making your business easy to contact you will benefit from increased customer loyalty and impress new customers with the speed at which you can deal with their enquiries via email. Key personnel can access the email accounts out of normal office hours and reply quickly if necessary.

Orders can be taken over the Internet which removes the delay between contact and order. Customers are more likely to return if the service is fast and efficient.

Save having to answer the same questions over and over again by providing an FAQ section to support new and potential customers.

Provide a feedback/enquiry form so that customers without an email address of their own can contact your company via the Internet.

Match competitors who already have an Internet presence.

Where there are two comparable companies, the company who has an Internet presence will have a greater potential market. Even if you are the market leader, you can increase your potential by being on line. A web site will help to reinforce an image of your company as a leading player.